fictional
brand

Bellatec

This marketing campaign showcases an innovative approach to publishing creative content, combining strong creative direction with strategic insights and KPI-driven performance projections.

Barley's Backyard

This short campaign explores various content creation formats for Instagram and other social platforms, highlighting the creative direction and visual storytelling behind my work.

Regiment

This fully fictional brand was created from scratch as a creative exercise, allowing me to explore unfamiliar territory across strategy, brand voice, and advertising development.

Odyssey

This document presents my creative thinking and proposed deliverables for a restaurant chain concept named Odyssey.

MEND Social Media Strategy

Document.att